A strengthened civil/commercial route map explaining breach of contract, NDAs, trade secrets, CRM/data exposure, copied materials, client diversion, payment-sector overlap and evidence lanes connected to Zara Shepherd and David Shepherd.
Name handling: references to Zara Shepherd and Zara Louise Shepherd are treated on this site as references to the same person where supported by the relevant public source. Companies House sections use the register name where applicable. This evidence hub also concerns David Shepherd.
The commercial evidence is wider than copied website wording. The relevant review lanes include contract and NDA obligations, alleged trade-secret misuse, CRM/client/supplier exposure, business-opportunity diversion, cross-company document retention, data-protection concerns, payment-sector overlap, VAT/invoicing concerns, public-source company records and private evidence that may require solicitor, insurer, regulator or journalist review.
This page is not legal advice. It is a practical index of civil and commercial routes that affected parties may need to consider.
How to read this page: each route below is a possible review lane. It does not mean a court has made a finding. The purpose is to help affected parties decide what evidence to preserve and what professional advice may be needed.
These are the routes most likely to matter where confidential business information, contracts, client contacts or competing ventures are involved.
Broken written or agreed terms, including consultancy agreements, service agreements, NDAs, employment duties, settlement obligations or restrictions around competing, confidentiality, solicitation or use of information.
Confidential business information, strategy, pricing, supplier records, commercial process, technical know-how, fundraising model information, sales materials or client relationships used, copied, retained or shared without permission.
Personal data, customer data, supplier contacts, staff details, CRM records, emails, identity documents, bank documents or private records accessed, copied, retained, disclosed or used without a lawful basis.
Website copy, draw terms, pitch materials, policies, client communications, decks, workflows, NDAs, commercial templates or product descriptions copied, adapted or reused across another venture.
A database, CRM list, sales pipeline, supporter list, club contact list, supplier list or prospect dataset copied, exported, synced, retained or reused.
A business name, proposition, website, messaging, deck, sales route or product presentation creates confusion with an existing brand, exploits goodwill or implies a relationship that does not exist.
Third-party involvement in encouraging breach of contract, misuse of information, diverted opportunities, interference with business relationships or knowingly benefiting from restricted information.
False or misleading statements that caused someone to contract, pay money, share information, grant access, trust credentials, make introductions or rely on inaccurate representations.
Where value, introductions, data, client lists, commercial opportunities, materials or know-how were allegedly used to create benefit for another venture.
This section connects the civil routes to evidence categories elsewhere on the site.
| Lane | Why it matters commercially | Useful references |
|---|---|---|
| Play Fund Win | Contract/NDA context, client and supplier exposure, Pipedrive/CRM concern, OneDrive/file-sync concern, trade-secret/know-how concern, fundraising/prize-draw model and later Raise Your Game overlap. | BUNDLE-001, BUNDLE-003, BUNDLE-005, SOC-004 |
| Euronet / payment sector | Employment/source references, alleged competitor or adjacent payment-sector work, Shepherd Solutions/DZ Ventures, side-venture concerns, expenses/damages and payment-industry overlap that may need documentary verification. | Payment entities, BUNDLE-007, SRC-049 |
| Raise Your Game Ltd | Company formation, shareholder and director records, public LinkedIn/profile material, claimed similarity to the PFW fundraising model, client/opportunity diversion concerns and copied/adapted terms review. | RYG/Macclesfield, Shareholders, TL-038 |
| SkyBlue / GB TaxFree / VAT trail | Luxury, export-shopping, VAT refund, HNW and historical employment/source context. Relevant to pattern review and side-venture analysis, not a wrongdoing allegation against third-party VAT/payment organisations. | VAT trail, Web archive, BUNDLE-007 |
| Conduct and driving lanes | Separate private evidence categories relevant to credibility, witness routes, conduct concerns, hospitality evidence, driving-course concern and public court-report source context. | Conduct evidence, Breath-specimen explanation, VIS-COURT-001 |
CRM access logs, Pipedrive alerts, OneDrive sync logs, file downloads, permissions, audit trails, email headers, IP/location alerts and device-access records.
Pitch decks, terms, NDAs, contracts, pricing, pipeline data, client lists, prospect lists, supplier lists, strategy notes and fundraising product materials.
Introductions, meeting notes, WhatsApp messages, emails, LinkedIn messages, site visits, shareholder approaches, club contact routes and prospect conversations.
Identity documents, proof-of-address material, bank documents, personal data, supporter/customer data and records showing how material was retained, shared or deleted.
Preservation letters, cease-and-desist letters, undertakings, deletion demands, access lockdown and evidence-preservation notices.
Injunctions, damages, account of profits, delivery up, disclosure, third-party disclosure and costs recovery where appropriate.
ICO, HMRC, FCA, Companies House, police/Report Fraud, professional advisers, insurers and cyber/data incident advisers depending on evidence type.