This page answers common questions about the Shepherd Public Notice evidence hub, the people concerned, the source register, known references, reporting routes, Companies House records, social-profile sources and the wider evidence categories.
Name handling: references to Zara Shepherd and Zara Louise Shepherd are treated on this site as references to the same person where supported by the relevant public source. Companies House sections use the register name where applicable. This evidence hub also concerns David Shepherd.
These answers are written for people who need fast context before reviewing the full source register. They are also structured around natural questions people may search for. The wording remains careful: this is an evidence register, not a court finding or official investigation.
Overview
This public evidence hub concerns Zara Shepherd, also appearing in Companies House records as Zara Louise Shepherd, and David Shepherd. It organises public sources, archive links, Companies House records, known references, reporting routes and private-evidence categories.
Overview
For this site’s source handling, Zara Shepherd and Zara Louise Shepherd are treated as the same person where supported by the relevant public source. Companies House sections use the public-register name Zara Louise Shepherd where applicable.
Overview
Shepherd Public Notice is a public-interest source register and affected-party evidence hub. It is not a court finding, conviction record or legal advice. It helps affected parties, journalists, investigators, solicitors, regulators and organisations understand the evidence trail and report information securely.
Overview
No. Play Fund Win is included as one evidence holder and affected party, but the wider register also covers Euronet-related references, payment-sector and merchant-services organisations, luxury/VAT/export-shopping activity, regional hospitality and local business exposure, Companies House records, archived websites and civil/commercial evidence routes.
Concerns
The main concern categories include alleged misuse of confidential business information, CRM/client/supplier exposure, trade-secret and commercial know-how misuse, client or opportunity diversion, copied or adapted assets, payment-sector overlap, disputed VAT/invoicing concerns, data-protection issues, breach of contract, NDA issues, brand harm, reputational damage and wider commercial loss.
Euronet
The Euronet-related lane concerns public role references, reported full-time employment context, alleged breach-of-contract or expenses-fraud/damages issues requiring verification, and payment-sector overlap involving Shepherd Solutions / DZ Ventures, Paymentplus, Verofy / PayFacLite and Elavon. This lane is treated as reported private evidence where public documents are not yet available.
Play Fund Win
The Play Fund Win lane concerns reported private contract and NDA evidence involving Zara Shepherd and David Shepherd, followed by Raise Your Game Ltd being incorporated in October 2024. The review includes alleged client diversion, confidential data exposure, copied or adapted platform materials, trade secrets, commercial know-how and fundraising-platform assets.
Companies House
DZ Ventures T/A Shepherd Solutions Limited is a Companies House company record linked in the payment-sector lane. Shepherd Solutions archived website material is included because it appears to position the business around payment-platform, merchant-services, card-machine, online payment or micro-billing activity.
Euronet
Paymentplus, Verofy / PayFacLite and Elavon are included as payment-sector, merchant-services or adjacent-company references. Their inclusion does not allege wrongdoing by those organisations. They are listed to help reviewers understand the payments/merchant-services relationship map and any reported engagement, competitor or adjacent-company context.
GB TaxFree / SkyBlue
The GB TaxFree and SkyBlue Exports lane is included because public-profile/source material and public company/archive records place these sources in the luxury, VAT, export-shopping or private-client context. Specific claims about reused clients, processes, data or know-how should be supported by documents, screenshots, contracts, NDAs, witness accounts or official records.
Evidence handling
Wayback Machine links are important because live websites can change, become unavailable, redirect, lapse or be removed. Archive records help reviewers compare historic public website material for The Shepherd Collective, Shepherd Solutions, SkyBlue Exports and gbtaxfree.com against current public records and screenshots.
Reporting
The site records NFRC250307212705 and NFRC250507354275 as two known formal references linked to separate affected-company reports. Supporting reporting documents are held privately and should only be shared securely with investigators, solicitors, journalists or official bodies where appropriate.
Reporting
Affected businesses should preserve evidence and report through the correct route. Report Fraud may be relevant for fraud, cyber or business-loss concerns; HMRC for VAT or tax concerns; FCA for financial-services/payment-sector concerns; ICO for personal-data issues; Companies House for company-record concerns; and police or Crimestoppers for crime, venue, conduct or driving-safety concerns.
Evidence handling
Affected organisations should preserve dates, emails, screenshots, URLs, archived links, contracts, NDAs, invoices, VAT references, CRM exports, access logs, payment records, proposals, client or supplier records, witness accounts and video/CCTV details. Private personal data should not be published publicly.
Legal routes
Civil and commercial routes may include breach of contract, breach of NDA, breach of confidence, misuse of confidential information, trade secrets, copyright or copied materials, database rights, passing off or brand confusion, restrictive covenants, inducing breach of contract, misrepresentation and UK GDPR/data-protection issues.
Legal routes
In plain English, breach of confidence or trade-secret misuse can involve confidential business information, client lists, supplier lists, pricing, strategy, pitch materials, operating know-how, CRM data or commercial opportunities being used or shared without permission. Specific claims should be supported by documents, access logs, screenshots or witness evidence.
Legal routes
A Computer Misuse Act concern may involve accessing systems, accounts, CRM platforms, emails, shared drives, files, databases or exports without permission, or using access for a purpose that was not authorised. The site uses this as an evidence category, not a finding of guilt.
Regional
The private evidence trail indicates just under 50 potentially exposed organisations across Stamford, Peterborough, Rutland, Huntingdon and wider hospitality or local business networks. The public page does not publish the list of names until checked, redacted and legally reviewed.
Overview
No. Inclusion of an organisation does not itself allege wrongdoing by that organisation. Organisations may be listed because they are part of the public source trail, affected-party review, payment-sector context, archive trail, company-record trail or private evidence categories.
Companies House
A shareholder owns shares, a person with significant control is recorded by Companies House as having significant control rights or thresholds, and an officer is a director or appointed company officer. These categories are different and should not be treated as the same thing.
Companies House
The Quba Solutions Limited charge record is a Companies House commercial security record connected to David & Zara Shepherd Ltd. It is not a finding of wrongdoing, but it is included because it shows a formal charge relationship, dates, parties, status and brief description relevant to the company-record chronology.
Evidence handling
Journalists and investigators should use the source register, timeline, company-record pages, Wayback evidence and visual archive to identify source leads. Private documents, witness names, raw invoices, personal data and unverified allegations should be handled securely and checked before publication.
Corrections
Anyone with corrections, verified documents, right-of-reply material or affected-party evidence should use the secure evidence route. Corrections should include the relevant page URL, reference ID, explanation, supporting documents and contact details for verification.
Overview
No. The site is not legal advice and is not an official investigation. It is a public-source register, evidence index and affected-party request. Formal reports should still be made through police, Report Fraud, HMRC, FCA, ICO, Companies House or professional advisers as appropriate.
Social profiles
The uploaded screenshot shows a public X profile under the name Zara Shepherd with the handle @ZaraShepherd88. It records profile metadata including a visible post count, biography, location, follower/following information and joined date. No deletion claim is made from this screenshot.
GB TaxFree / SkyBlue
GB TAXFREE LIMITED and the old gbtaxfree.com website are included as source leads in the GB TaxFree / SkyBlue Exports / luxury-VAT pattern-review lane. Their inclusion helps reviewers understand public employment/source history, old website context and possible links to later VAT/export-shopping evidence categories where supported by documents or screenshots.
Social profiles
The uploaded screenshot shows a public X profile under the name David Shepherd with the handle @davidshepherd76. It records profile metadata including Peterborough location, shepherdsolutions.co.uk profile link, visible post count, follower/following information and joined date.
Evidence handling
Useful starting searches include Zara Shepherd, Zara Louise Shepherd, David Shepherd, Euronet, Play Fund Win, Raise Your Game, Shepherd Solutions, SkyBlue Exports, GB TaxFree, NFRC, NDA, trade secrets, CRM data, VAT, invoices, Companies House, Wayback Machine and regional exposure.
Evidence handling
Record the exact URL, date accessed, visible profile or page metadata, screenshot filename, archive URL where available and why the source matters. Avoid claiming deletion or removal unless you have earlier captures showing what changed.
Reporting
Do not publicly post private addresses, phone numbers, bank details, identity documents, raw invoices, private employment documents, witness names, vehicle registrations, private CCTV, unredacted personal data or confidential documents. Preserve them securely and use official or legal channels.
Play Fund Win
The uploaded LinkedIn screenshot shows a post under David Shepherd’s name with the title “How Play Fund Win can boost your fundraising efforts”. The visible post text references Play Fund Win, fundraising, customer engagement, commercial revenue and david.shepherd@playfundwin.com. It is included as a public social/source lead for the Play Fund Win association lane.
Companies House
Robert Smethurst is included because Companies House records and the Raise Your Game Ltd confirmation statement place him in the Raise Your Game shareholder/director lane, and public news/source material links him to the Macclesfield FC context. Inclusion does not state wrongdoing by him.
Companies House
The confirmation statement screenshot records the shareholder name as Robert Savage. The site should not equate that name to footballer Robbie Savage unless a separate verified source confirms the identity.
Legal routes
In plain English, controlling or coercive behaviour is usually a repeated pattern of conduct used to exert power, control or coercion over another person. An arrest on suspicion means police are investigating; it is not a conviction, charge or court finding.
Evidence handling
The site records a private evidence lane for hospitality video and witness accounts, allegations of abusive and/or discriminatory conduct towards hospitality staff, a Manchester United hospitality setting and a driving-course / penalty-points concern involving Zara Shepherd and David Shepherd.
Euronet
Payment-sector company details are listed to make the relationship map easier to verify. The page separates brands, trading names, Companies House records, branch records and official websites. Inclusion does not allege wrongdoing by those organisations.
Euronet
The site lists Paymentplus as a payment/merchant-services source reference. It records the paymentplus.co.uk public contact address and a historical Companies House overseas-company record for PAYMENTPLUS, company number FC032217, converted/closed on 11 March 2021. The page warns not to assume the current legal trading entity from that record alone.
Euronet
The site lists Verofy Limited company number 09627233, PayFac Lite Limited company number 15388987, Payment Solution Services Limited company number 12925365 and related Verofy public wording, including Verofy® Acquiring as a trading name of Verofy Ltd.
Euronet
The site lists U.S. Bank Europe DAC trading as Elavon Merchant Services, Companies House company number FC027535, current UK branch BR022122 from Elavon public wording, and the legacy closed Elavon Financial Services DAC UK Branch record BR009373.
Euronet
The site lists Euronet Worldwide, Euronet Merchant Services as a source/employment reference name, Euronet Payment Services Limited company number 06975932, Euronet 360 Finance Limited company number 06928422 and Euronet Limited company number 07118551. The page warns not to merge separate Euronet entities unless the source document does so.
Evidence handling
It is logged publicly under the private conduct evidence page, SRC-044, SRC-050, SRC-051, TL-034, QA-035 and CONDUCT-LANE-001 to CONDUCT-LANE-006. The underlying raw evidence remains in the private evidence bundle and is not published on the site.
Evidence handling
The evidence category is recorded so affected people, witnesses, hospitality staff, venues, employers, investigators or journalists can recognise the matter and submit evidence securely. Raw video, staff names, witness details, driving records and unredacted private material are not published.
Reporting
Hospitality staff, venue operators, event hosts, agencies, former colleagues, employers, witnesses, insurers, investigators or advisers who recognise the context may submit evidence securely or use official reporting routes.
Evidence handling
The site now indexes public-safe evidence categories from the private PDFs: PFW engagement/NDA dates, Manchester United hospitality conduct, Pipedrive/CRM access, OneDrive/file-sync material, Raise Your Game outreach, Euronet/side-venture concerns, VAT/invoicing concerns, PII retention, speed-awareness/driving-course concern and template/contract reuse.
Evidence handling
The PDFs contain private correspondence, personal data, commercial documents, witness details, identity documents, bank details and unredacted allegations. The public site indexes the categories and source lanes while keeping raw material private for legal, regulatory, investigative or journalistic review.
Evidence handling
The private reports record a Pipedrive/CRM login-alert lane around 20 September 2024 and a Microsoft 365 / OneDrive review that identified a large file-sync trail involving commercial and cross-company material.
Evidence handling
The private reports record concerns around Euronet employment/context, Shepherd Solutions, SkyBlue Exports, consultancy invoicing, expense concerns, VAT-number concerns and cross-company file storage. Raw invoices and employer documents are not published.
Companies House
The Maxonian article is included as a public source lead because it summarises a Robert Smethurst Facebook Live broadcast, Macclesfield FC statement, BBC headline context, supporter reaction and a transcript-style account relevant to the Raise Your Game / Macclesfield context page.
GB TaxFree / SkyBlue
Yes, but only as source/context leads. They sit in the same tax-free shopping, VAT refund and payment-processing ecosystem as the GB TaxFree / SkyBlue / Euronet-related evidence trail. Inclusion does not allege wrongdoing by those companies.
Social profiles
The uploaded screenshot shows a public LinkedIn profile for Zara L. Shepherd with an Euronet Worldwide marker and Company Website field. The source notes record that the Company Website link resolves to eurorefund.com.
GB TaxFree / SkyBlue
Public sources describe Planet as a tax-free shopping, VAT-refund, payments/software brand and describe the former Fintrax / Premier Tax Free / Planet Payment / GB TaxFree consolidation path. The site uses this as legacy industry context only.
GB TaxFree / SkyBlue
No. The tax-free/VAT refund source trail is included to explain names, domains and legacy brands that may appear in the evidence map. It is not an allegation against Planet, Premier Tax Free, Tax Free Worldwide, EuroRefund or GB TaxFree.
Social profiles
The uploaded LinkedIn screenshot shows a public profile under the name David Shepherd with a visible Raise Your Game Limited organisation marker, City of Peterborough location metadata, follower count and connection count. It is included as a public profile/source lead.
Legal routes
The public Peterborough Telegraph court-results item reports David Shepherd’s guilty plea to failing to provide a specimen of breath, with a fine, victim surcharge, costs and a 12-month driving disqualification that could be reduced by three months if a course was completed by the stated date.
Legal routes
In plain English, it is an offence connected to drink/drug-drive enforcement where a person fails to provide a required breath specimen when lawfully requested. It should be described using the public court-report wording and not re-labelled as a different conviction.
Civil/commercial
The civil and commercial concern is wider than copied wording. It includes contract/NDA obligations, trade-secret and confidential-information concerns, CRM/client/supplier exposure, possible business-opportunity diversion, copied or reused templates, payment-sector overlap and data-protection issues.
Evidence handling
The relationship map is a source map, not a court finding. It connects public records, archived websites, social screenshots, private evidence categories, company records, payment-sector context, VAT-export-shopping context and affected-party routes.
Euronet / payment sector
Payment-sector entities are listed so readers can distinguish brands, trading names, legal entities, branch records, legacy names and source references. Inclusion of a third-party payment company is contextual and does not by itself allege wrongdoing.
Evidence handling
Public-source evidence includes Companies House records, public articles, public profile screenshots, public websites and archived websites. Private evidence includes reports, witness material, contracts, CRM/file-sync records, correspondence and documents that may contain personal data or confidential information.