1. Identify the lane
Payment-sector, VAT/export-shopping, fundraising/prize-draw, company ownership, private conduct, web archive, regional exposure or civil/commercial route.
Why the relationship map matters
The evidence should not be read as separate isolated events. The map connects public records, archived websites, social/source screenshots, private evidence categories, company ownership, payment-sector references, VAT/export-shopping references, Play Fund Win / Raise Your Game material, Euronet-related references, hospitality conduct evidence and regional exposure.
It is a source map, not a court finding. Inclusion of an organisation, person, club, venue, investor or payment-sector company does not by itself allege wrongdoing.
How to use the map
Start with a lane, check the source IDs, then follow the related pages.
2. Check the evidence type
Public register, uploaded screenshot, archived website, private PDF summary, private evidence category, public article or verification-needed allegation.
3. Follow the source IDs
Use SRC, TL, QA, VIS, SOC, BUNDLE, PAYMENT-ENT, VAT-TRAIL and CONDUCT-LANE references to trace the evidence without mixing proof levels.
Central persons and name handling
References to Zara Shepherd and Zara Louise Shepherd are treated as references to the same person where supported by the relevant source. Companies House sections use the register name where applicable. David Shepherd is separately referenced through Companies House, LinkedIn/source screenshots, Raise Your Game Ltd, PFW source material, conduct evidence lanes and public court-report sources.
Evidence lane map
Each lane explains why named organisations or sources appear on the site.
Payment / merchant-services lane
Euronet, Shepherd Solutions / DZ Ventures, Paymentplus, Verofy / PayFacLite, Elavon and related payment-sector entities are mapped because the evidence trail includes employment/source references, adjacent payment-sector business activity, alleged competitor overlap and micro-billing/payment context.
Tax-free / VAT / luxury-export lane
SkyBlue Exports, GB TaxFree, EuroRefund, Tax Free Worldwide, Premier Tax Free, Planet, Spear’s, Walpole and Private Jet Media/Vimana Jets source material are mapped as tax-free shopping, VAT refund, luxury-export and HNW source-context leads.
Prize-draw / fundraising lane
Play Fund Win and Raise Your Game Ltd are mapped because of the PFW contract/NDA lane, copied/adapted terms concerns, client/opportunity diversion concerns, source screenshots, company records and the public Raise Your Game / Macclesfield trail.
Company ownership / filings lane
Companies House and confirmation-statement materials are mapped to separate officers, shareholders, PSCs, ceased PSCs, charges, registered addresses and shareholding changes.
Private evidence bundle lane
The uploaded PDFs and private reports are not published in full. They are indexed as public-safe categories covering NDAs, Pipedrive/OneDrive, PFW clients, Euronet/SkyBlue/VAT, PII, driving-course concerns and template reuse.
Conduct / driving / witness lane
Hospitality video and witness accounts, allegations of abusive or discriminatory conduct, Manchester United hospitality context, driving-course / penalty-points concern and public court-report source material are separated from business-contract claims.
Web archive / removal lane
The Shepherd Collective, Shepherd Solutions and SkyBlue Exports archive links preserve historic positioning, services, clients, privacy wording and public-facing material even where sites change, vanish or are shut down.
Regional exposure lane
Stamford, Peterborough, Rutland, Huntingdon and hospitality/local business exposure are mapped because affected companies, suppliers, venues or staff may not yet know they are relevant to the wider evidence trail.
Connection matrix
| Question | Go to | What to check |
|---|---|---|
| Why do payment companies appear? | Payment-sector entities | Brand/trading-name/legal-entity separation, Euronet reference, Verofy/PayFacLite/Elavon/Paymentplus context and no-wrongdoing wording. |
| How does VAT/tax-free shopping fit? | VAT refund source trail | Zara LinkedIn/Euronet/EuroRefund source lead, Tax Free Worldwide, Premier Tax Free, Planet and GB TaxFree context. |
| How does PFW connect to Raise Your Game? | Civil/commercial and BUNDLE-005 | PFW NDAs, client/opportunity concerns, public LinkedIn/source screenshots and company formation/shareholder records. |
| What is private versus public? | Evidence bundle summary | Public-safe evidence categories versus raw private material that should not be published. |
| What should affected parties do? | Report and Submit evidence | Official reporting routes, secure evidence submission, preservation guidance and right-of-reply/corrections. |
Evidence/proof levels used across the site
Public-source record
Companies House, public article, public profile screenshot, public website, Wayback record or court-results source.
Private evidence category
Evidence held privately and summarised publicly because raw documents may contain personal data, witness details or confidential material.
Verification-needed allegation
A reported or alleged matter that should be tested through documents, witnesses, advisers, journalists, regulators or legal process before being treated as established.